Superbowl Spot
2023
Triangle Takeoff Coalition
Industry
Enterprise Business
Services
Video Production
Creative Services
The Triangle Takeoff Coalition is a group of companies and universities in the Triangle area that came together after COVID-19 to promote air travel from RDU Airport.
We were selected to partner with Eckel& Vaughan and the TTC to create and produce their 2023 campaign spots.
One of the challenges of the production was logistical — we wanted to feature as many executives as possible in the 60-second commercial while at the same time representing as many Triangle locales. To make things more difficult, the Coalition members are very busy folks, as you can imagine… so a tight but very flexible schedule was needed in order to accommodate everyone.
The result really soars! We like the different narrators connecting to the audience, and the various locations give a real sense of place and pride for our area. An uplifting (pun intended) music track and streamlined graphics round the production out.
We were especially proud when the spot ran in the Triangle Region during the Superbowl.
